Meta Ads is the lead machine — generating 108 leads at $19.92/lead. Google PMax added 17 conversions. Strong multi-channel performance.
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Google Ads — Campaign Breakdown
Phone Promo | PMax Enabled13 Conversions
$103.18
37
686
13
$7.94
$2.79
Phone Promo | Search #2 Enabled4 Conv, High CPA
$76.69
33
307
4
$19.17
10.75%
AIA | Search Enabled0 Conversions
$22.37
9
214
0
$2.49
4.21%
AIA | PMax #2 Enabled
$0.20
1
66
0
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Google Search Terms — Budget Bleeders
Search Term
Campaign
Clicks
Cost
Conv.
Flag
at&t prepaid
Phone Search #2
7
$18.13
0
Irrelevant
at&t business customer service
Phone Search #2
4
$8.88
0
Support Query
att mobile service
Phone Search #2
2
$4.68
1
Converted
at&t business fiber support number
Phone Search #2
2
$4.46
0
Support Query
t mobile business customer service number
Phone Search #2
1
$4.41
1
Converted
at&t prepaid wireless
Phone Search #2
2
$4.41
0
Irrelevant
att business customer service
Phone Search #2
2
$4.32
0
Support Query
at&t business
AIA Search
1
$3.69
0
Broad
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Meta Ads — Performance Summary
$2,151.42
Meta Spend
76,759
Impressions
1,635
Clicks
108
Leads
$19.92
Cost per Lead
2.13%
CTR
$28.03
CPM
$1.32
CPC
Meta is the star performer. 108 leads at under $20 each. CPM of $28 is efficient. 882 link clicks + 203 video views show strong engagement. 47 reactions + 15 comments indicate the creative is resonating.
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Recommended Changes
—
Add "prepaid" as a negative keyword on Google Search campaigns — "at&t prepaid" is wasting $22.54 with 0 conversions
—
Add "customer service" as a phrase negative — support queries are not buyers ($17.52 wasted)
—
Add "support number" as a phrase negative — same issue
ℹ
Consider pausing AIA | Search ($22.37, 0 conversions) and shifting budget to Phone Promo PMax which is converting at $7.94/conv
+
Meta Ads performing extremely well — no changes recommended. Continue current creative and targeting.
AI Strategist Notes
This is a two-platform account. Meta is doing the heavy lifting with 108 leads at $19.92 CPL. Google is supporting with 17 conversions at mixed CPAs.
Phone Promo PMax is the Google winner at $7.94/conversion — solid performance. This should get more budget if Meta leads dont scale further.
"at&t prepaid" searches are the #1 budget bleeder on Google ($18.13, 0 conversions). People searching for prepaid plans are not Fiber Connect's target audience.
Support-related queries ("customer service", "support number") are burning $17+ — these are existing carrier customers, not prospects.
AIA campaigns have minimal spend but zero conversions — monitor for another week before deciding to pause.
Meta engagement is strong: 47 reactions, 15 comments, 11 saves, 203 video views. The creative is clearly working — do not change it.
Total blended CPL across both platforms is $34.83. If we clean up the Google waste, this could drop to under $30.